Aspiring founders
You think you want to start a business, but you need help deciding whether the idea has legs, what structure makes sense, and what the first realistic steps should be.
Startup planning • business consulting • feasibility review
Before you build the business, build the roadmap.
For $299, AJs Business Consulting helps aspiring founders and small-business owners pressure-test the idea, clarify the next steps, and avoid expensive mistakes before major commitments are made.
You do not need a perfect business plan before the call. You need the honesty to find the weak spots before they cost you.
Due to current demand, roadmap consultations are typically scheduled 7–14 days in advance. Booking now reserves your place in the review queue.
Strategic guidance connected to business-community relationships and practical advisor experience.
International Business Consultants
National Chamber PartnerThe core offer
A business roadmap is not “generic advice.” It is a decision filter.
Many business owners do not run into trouble because they lacked motivation. They run into trouble because planning, numbers, operations, documentation, marketing, and practical sequencing were not clearly mapped before major commitments were made.
Our roadmap consultation is designed to slow the decision down just enough to make it sharper. We help you identify what has to be true for the idea to work, what needs to happen first, and where the hidden risks may be sitting.
What your $299 is buying
ClarityWhat business are you really building, who is it for, and what has to happen next?
Risk awarenessWhat could affect the plan operationally, financially, structurally, or practically?
PrioritiesWhat comes first, what can wait, and what should not be purchased yet?
DirectionWhere should you focus your next 30, 60, and 90 days?
Who this is for
For people serious enough to plan before they spend.
This is built for the person who is ready to move, but smart enough to ask, “What am I missing?”
New business owners
You already started, but things feel scattered. We help you tighten the plan, clarify the offer, and identify operational problems before they turn into expensive habits.
Owners considering a pivot
You are looking at expansion, real estate, capital readiness, partnerships, advertising, or a new service line and need a grounded second set of eyes.
The hard truth
Free advice is everywhere. Good judgment is harder to find.
A $299 roadmap will not magically build the business for you. But it can help you think through lease decisions, offer structure, feasibility, launch sequencing, and marketing spend before those decisions become expensive commitments.
Meet our consultants
A team approach to startup and business planning.
Founders, operators, researchers, advisors, and analysts working from the same practical question: what needs to happen for this business decision to make sense?
Founding Partner • Senior Strategic Advisor
Dr. Daniel DeFoor, Ph.D., MBA
Dr. DeFoor brings decades of business advisory, sales, organizational, and strategic planning experience to the consulting team. His role is to help clients move beyond loose ideas into practical, decision-ready business direction.
Founding Partner • Managing Partner
Dr. A.D. Johnson
Dr. Johnson leads the consulting process with a focus on practical strategy, client discovery, roadmap development, and connecting business owners with the right next steps, resources, and referral conversations when needed.
Operations Specialist • Startup Planning Advisor
Sarah Hoffstetter, MBA
Sarah focuses on the operational side of business planning: workflows, launch readiness, administrative structure, service delivery, and the practical systems that help a new business function after the excitement wears off.
Real Estate Planning • Business Research Support
Holly Evans, MBA
Holly assists with real-estate planning considerations and business research support, helping clients think through site selection, property-related decision points, documentation needs, and research questions before major commitments are made.
General Consulting • Risk Review • Capital Readiness
Jeremy Isaiah, MBA
Jeremy contributes general consulting support, business risk review, and capital-readiness analysis, including whether an idea appears ready to present to potential lenders, partners, or funding sources based on its structure, assumptions, market, and presentation.
Analyst & Administrative Support Team
More hands on the research, review, and follow-through.
Our support team helps keep roadmap engagements organized, researched, and grounded in the details that matter.
Junior Analyst
Rebecca Koeler
Rebecca supports client roadmap preparation through background review, research organization, and issue-spotting so the consulting team can focus the conversation on practical next steps.
Finance Secretary
Juan Hernandez
Juan assists with finance-related administration, client records, scheduling coordination, and internal documentation connected to paid roadmap engagements.
Analyst
Tracy Simone
Tracy contributes analytical support for roadmap preparation, business-model review, research summaries, and decision-point organization before and after client consultations.
Businesses we’ve helped
Practical planning across real-world business categories.
From local services and automotive sales to hospitality, lawncare, marketing, and professional services, our roadmap process is built to identify the business model, the risks, the next decisions, and the practical path forward.
HomeTeam Pest Defense
OKC Executive Car Sales
The Slough House Kitchen
ProGreen Lawncare
Sparrow Services LTD
Bloom Marketing
Stark SolutionsHomeTeam Pest DefenseOKC Executive Car SalesThe Slough House KitchenProGreen LawncareSparrow Services LTDBloom MarketingStark SolutionsHow it works
Simple process. Serious conversation.
1
Book the consultation
Click the booking link, complete the scheduling and payment process, and reserve your roadmap consultation. Due to current demand, consultations are typically scheduled 7–14 days in advance.
2
Tell us what you are building
We discuss the idea, the current stage, the numbers, the risks, the market, and the decisions sitting in front of you.
3
Get practical direction
You leave with clearer priorities and roadmap direction for what to do next, what to verify, and what not to rush.
Payment, rescheduling & refund policy
Reserved consultant time and customized preparation.
Each roadmap consultation requires reserved calendar time, internal preparation, review, and customized planning work. For that reason, roadmap consultation purchases are final once booked and paid.
We understand that scheduling conflicts happen. If you need to move your appointment, contact us as early as possible and we will make reasonable efforts to accommodate one rescheduling request when made in advance. Payments are not refundable for missed appointments, late cancellations, completed consultations, or failure to provide requested information needed for the roadmap process.
This policy helps us reserve consultant time fairly, protect scheduled clients, and continue providing meaningful preparation for each roadmap engagement.
Important professional-services notice
Business planning support, not licensed professional advice.
AJs Business Consulting LLC is not a law firm, accounting firm, broker-dealer, lender, investment adviser, insurance agency, or real-estate brokerage. Roadmaps are provided for business planning, educational, and strategic discussion purposes only. We do not provide legal, tax, accounting, securities, lending, or investment advice; we do not broker financing; and we do not guarantee business results, funding, approvals, revenue, profitability, or risk reduction.
When a licensed professional is needed, we can help identify the issue and may provide a referral or participate in a coordinated business-planning conversation when appropriate.
Questions before you book
FAQ
Is this only for existing businesses?
No. This is also for people planning a business. In fact, the earlier you get serious planning help, the easier it can be to avoid bad assumptions and premature spending.
Do you provide legal, tax, lending, or accounting services?
No. AJs Business Consulting LLC provides business consulting, planning support, research support, and strategic direction. We are not acting as your attorney, CPA, insurance broker, lender, or financial advisor. When licensed professional help is needed, we can help identify the issue and may provide a referral if appropriate.
What if my idea is not ready to seek funding or outside capital?
That is exactly the kind of thing worth discovering early. A capital-ready idea usually needs more than excitement. It needs structure, numbers, market logic, execution capability, and a clear use of funds. We do not provide loans, broker financing, guarantee funding, offer securities, or provide investment advice.
Why pay $299 before spending money on the business?
Because avoidable business missteps can become expensive. A poorly evaluated lease, scattered launch, weak offer, unnecessary software stack, or unplanned ad campaign may cost more than a roadmap consultation.
Are roadmap consultation payments refundable?
Roadmap consultation purchases are final once booked and paid because consultant time is reserved and preparation begins around the scheduled engagement. We will make reasonable efforts to accommodate one advance rescheduling request when possible.
How far out are consultations currently booked?
Due to current demand, roadmap consultations are typically scheduled 7–14 days in advance. Booking now reserves your place in the review queue.
Ready when you are
Spend the $299 before the next major business decision.
Book the roadmap consultation and get a practical set of eyes on the business decision before you keep moving. Current bookings are typically 7–14 days out due to demand.
Book Your Roadmap Consultation